Birth Control Comparison Tool  

Planned Parenthood Federation of America
The main goal of the Birth Control Comparison tool was to create an experience that did not rely on filter or
sort options. Rather, the focus was on the most straightforward and cleanest way for users to compare
over 20 different methods with comparison being the main focus.
  Blue Text                                                                                                            

Research has shown that there is no concrete positive or negative change for users when it comes to selecting a method. To simplify and focus on comparisons, any information different from the selected method is displayed with blue text to visually signify a change.